Jeff Hoffman
Jeff Hoffman brings over 35 years of hands-on experience leading sales, marketing, and go-to-market strategies for B2B enterprise software companies. With a proven track record working alongside PE and VC-backed firms, Jeff has helped drive multiple successful exits, transform underperforming teams, and scale high-growth businesses.
He’s known for stepping into complex, fast-paced environments—especially companies in “change mode”—and delivering measurable results. From rethinking GTM strategies to mentoring sales teams, Jeff turns “nice-to-have” software into must-have solutions.
Career at a Glance
Leadership Highlights
$1B+ value created across two major liquidity events
$145M in capital raised for startups he’s advised
1,000%+ revenue growth delivered in under 12 months for a European fintech
Helped two PE/VC-backed fintech firms reach successful exits
Scaled and optimized sales at global brands like IBM, Oracle, and SunGard
Financial Architects
Built out North American operations and strategic partnerships with Big 4 firms.
SunGard
Revitalized a large sales team—transforming struggling reps into global top performers and increasing margins.
ITRS
Restructured sales, launched new revenue streams, and overhauled partnerships to accelerate growth.
Leadership Highlights
$1B+ value created across two major liquidity events
$145M in capital raised for startups he’s advised
1,000%+ revenue growth delivered in under 12 months for a European fintech
Helped two PE/VC-backed fintech firms reach successful exits
Scaled and optimized sales at global brands like IBM, Oracle, and SunGard
Career at a Glance
Financial Architects
Built out North American operations and strategic partnerships with Big 4 firms.
SunGard
Revitalized a large sales team—transforming struggling reps into global top performers and increasing margins.
ITRS
Restructured sales, launched new revenue streams, and overhauled partnerships to accelerate growth.
What matters to me is working hand-in-hand with CEOs and investors and helping their sales and marketing teams feel like their jobs are fun and easy to do, and their products have relevance and purpose in the market. Together, we build sustainable, scalable sales success.
– Jeff Hoffman
Additional Roles
Areas of Expertise
Growth & Turnaround Strategy
Go-to-Market Planning
Change Management & Team Leadership
P&L Optimization
Strategic Partnerships
Enterprise Sales Execution
Guest Lecturer
at NYU, teaching Revenue Management
Board Advisor
at RevTech Labs, helping fintech founders prepare for seed funding and scale smart
Additional Roles
Guest Lecturer
at NYU, teaching Revenue Management
Board Advisor
at RevTech Labs, helping fintech founders prepare for seed funding and scale smart
Areas of Expertise
Growth & Turnaround Strategy
Go-to-Market Planning
Change Management & Team Leadership
P&L Optimization
Strategic Partnerships
Enterprise Sales Execution